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Posts Tagged ‘wired telegraph print digital magazine’

Recruiting a web 2.0 savvy editor

April 15, 2009 Leave a comment

I sense a real challenge in the making here for me.  I have a B2B magazine that is making the transition to the digital world not necessarily causing the demise  of the print but there is a definite need for speed in newer media.  So far we have successfully launched a webinar programme and digital versions and  do other things like web sites (currently being relaunched) and newsletters pretty well. 

But to my mind the challenge for the title is to build its community by  reaching out with a quality editorial platform.  The potential of Web 2.0 is huge in this just with sites like LinkedIn and Twitter and of course blogs alone.    

So here I’m testing the new network.  Below is a brief outline of the role – if any web 2.0 savvy journalistic bloggers are reading this and want an exciting challenge to build a network in a sector unfettered by conventional industry or job role boundaries then please get in touch.  You’d be working with one of the UK’s biggest B2B publishers and based in central London.

Role Purpose
The Editor is responsible for the content and editorial integrity of the magazine, supplements, web sites, newsletters, webinars, roundtables, forums and other associated products, for where appropriate managing their direct reports and for working with colleagues to develop content programmes for portfolio events. The Editor is responsible for driving product performance and achieving agreed targets through reader and visitor engagement and interaction. The Editor is also part of the brand management team responsible for driving the products’ development, their P and L and new and existing project work.

Role Summary
To drive, manage and produce editorial content and budgets for all brand media, to represent the brand to the industry and outside world, to drive brand development and manage and improve all aspects of product quality and production to schedules and to budgets. To work with the commercial team to ensure the brand performs to budget and develop commercially viable initiatives. To assist in furthering relationships with customers, absentees and potential customers, identifying opportunities to aid the sales process, advising sales colleagues and assisting them to win business where possible.

Contact me at: mark.turner@ubm.com

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The irony of Wired magazine

March 26, 2009 Leave a comment

I was reading this morning  in the Daily Telegraph of the relaunch of Wired magazine in the UK – a fest for techies and business people of the latest innovations (apparently they’ve banned the word ‘gadget’). 

The first irony was that for a title that seemed to be talking a great deal about mobile communications technology  they’ve called it “Wired”.  But more topical to my subject is that this title that is “setting the digital agenda” is a print magazine.  OK there’s a web site as well but the lead push into the market is a good old fashioned pieces of paper with words and pictures on them.  

I don’t doubt Wired is a good read – although its first efforts in the UK in the 1990s weren’t sucessful – and it claims to have the best futorologists around.  These eggheads are predicting a cure for Aids by 2024, aliens found by 2028 etc.  Clearly, unlike the rest of the world, what they are not predicting is the imminent demise of the print title.     

And at no time in the article is the question of why a high tech, digital age focused title  is going into print – must be a classic no-brainer.