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Hello world!

October 10, 2008 1 comment

That sound you just heard was another blogger’s cherry popping as I embark on a journey into the world of social networking.  So far it’s been limited to a plod around a few sites such LinkedIn, Flickr and YouTube – still can’t quite bring myself to do Facebook – but I am persuaded by my digital director that this is the new wave and unless we get on board now we’ll be swamped in the deluge that is coming across the Atlantic.  I have six months he reckons and his advice was get in there and start paddling – so here I am.

I guess my big aim is to look at how I take my existing print brands – very strong in their markets – and leverage them not only in the digital world but also face to face.  I have a tendency to believe that unless digital can achieve some sort of physical manifestation it is a largely phoney world so I’ll be putting that to the test.

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